MADE IN GERMANY
Skinification: Die Revolution in der Haarpflege mit SHAZAY

Skinification: The revolution in hair care with SHAZAY

by Linda Hannappel in News
Our skin gets the best care - why not our hair too? The Skinification trend transfers high-quality skin care ingredients and care rituals to hair and scalp care. SHAZAY goes one step further and combines luxury, science and holistic well-being for hair, scalp and soul.

 What does skinification mean ? 
Skinification describes the fusion of skin and hair care. Instead of just cleaning or styling hair superficially, this approach focuses on deep-acting care with high-end active ingredients that are familiar from modern facial care. 
Hydration, anti-aging, barrier protection and intensive nutrients – what is good for the skin also helps the hair!
Why SHAZAY is a perfect fit for Skinification 
SHAZAY is the first luxury wellness hair care brand that uses skin care technologies specifically for the hair & scalp.
Our Skinification Secrets: 
✔ Diamond Filtered Water – Our patented water technology removes unwanted residues, improves the absorption of valuable active ingredients and ensures maximum purity. 
✔ High-quality care complexes – antioxidants, vitamins and botanical extracts strengthen the hair, protect it from external influences and preserve its youthfulness and elasticity.
✔ Holistic wellness experience – Our SHAZAY Ritual & SHAZAY Hairspa offer deep relaxation, intensive care and an exclusive spa experience for the scalp. 

Which active ingredients play a role in skinification ? 
  • Moisture & Protection: Hyaluronic acid, panthenol & glycerin provide intensive moisture and protect the hair structure from environmental influences.
  • Anti-aging for hair: Vitamin E, argan oil & keratin strengthen the hair, reduce frizz and make it more resilient.
  • Scalp care & hair growth: Caffeine & fermented algae extracts promote blood circulation, stimulate the hair roots and counteract hair loss.  
The best SHAZAY products for skinification lovers 
Do you want to optimize your hair care routine and get the most out of modern care technologies? These SHAZAY products combine highly effective ingredients with a luxurious care experience: 
  • Gentle Purifying Shampoo – Gentle cleansing with antioxidant vitamin E & panthenol, ideal for sensitive scalps. 
  • Delicate Therapy Masque – intensive care with artichoke extract, jojoba oil & keratin for more suppleness & shine.
  • Premium Blow-Out Mist – heat protection with chia seed extract & vitamin E, preserves moisture and ensures silky hair.
  • Hair & Scalp Vitality Line – Stimulates the scalp with caffeine & green algae extracts, strengthens the hair roots and supports healthy hair growth.  
Conclusion: Luxury meets science 
Skinification is more than just a trend – it is the future of hair care! With SHAZAY, hair and scalp experience the care they deserve: the highest quality, innovative formulations and a holistic feel-good experience.
SHAZAY – is more than a brand . SHAZAY is a feeling. 
Previous Post Next Post

Related Posts

Longevity: Die Kunst des langen, gesunden Lebens – und wie SHAZAY dazu beiträgt

Longevity: The art of long, healthy living – and how SHAZAY contributes to it

Longevity is no coincidence - it is the result of a conscious, healthy lifestyle. Research into the so-called Blue Zones , regions with an exceptionally high life expectancy, shows that many factors contribute to a long life: a nutrient-rich diet, regular exercise, social connectedness and a mindful approach to body and mind. But an often underestimated aspect is the well-being of hair and scalp. SHAZAY starts right here - with luxurious, scientifically based products that provide long-term care for hair and scalp and ensure relaxation through holistic rituals. Because true beauty begins with health - and a healthy lifestyle also includes the right care for scalp, hair and soul.  Why is Longevity also important in hair care?  As we age, not only our skin changes, but also our scalp and hair. They become thinner, drier, more sensitive and more sensitive to environmental stress. A holistic approach to hair care - inspired by the findings of the Blue Zones - helps to maintain the health and vitality of hair and scalp in the long term.  SHAZAY & Longevity : Science meets holistic care  SHAZAY is committed to taking hair and scalp care to a new level - with innovative formulations, highly effective ingredients and rituals that relax the body and pamper the senses. Our products contain:  ✔ Diamond Filtered Water – Our patented water technology ensures incomparable purity and maximum absorption of active ingredients.  ✔ Antioxidants & Vitamins – Vitamin E, caffeine and herbal extracts protect against free radicals and environmental pollution.  ✔ Hydration & Regeneration – Hyaluronic acid, panthenol and moisturizing oils intensively nourish hair and scalp.  ✔ Holistic rituals – The SHAZAY Hairspa combines relaxation with luxurious care for deep regeneration of hair, scalp and soul.  SHAZAY products for a long hair life  Our carefully formulated products not only support healthy hair growth, but also help maintain the longevity of hair and scalp:  - Gentle Purifying Shampoo – Gentle cleansing with antioxidant vitamin E and panthenol.  - Delicate Therapy Masque – intensive care with artichoke extract, jojoba oil & keratin.  - Hair & Scalp Vitality Line – Revitalizes the scalp with caffeine and green algae, ideal for women in menopause or after pregnancy and for men with thinning hair.  - Moisturizing Leave -In Conditioner – Moisturizes, improves hair structure and contains a protective care complex.  - Premium Blow-Out Mist – heat protection with chia seed extract & vitamin E for healthy looking hair.   Conclusion: True beauty begins with well-being  Longevity is more than just a trend - it is a lifestyle that brings body, mind and senses into harmony. SHAZAY combines science with luxury to offer hair and scalp the best possible care. Because those who consciously do something good for themselves every day not only live healthier - but also more beautifully.  SHAZAY is more than a brand. SHAZAY is a ritual for well-being and longevity. 

Learn more
Perfekt Föhnen: So gelingt das schonende Styling mit SHAZAY

Perfect blow-drying: How to achieve gentle styling with SHAZAY

Blow-drying is an integral part of our hair care routine - but it is often underestimated! The right technique makes the difference between shiny, healthy hair and damaged lengths. With the right preparation, high-quality products and gentle techniques, you can conjure up volume, suppleness and long-lasting styling.  1. The perfect preparation: moisture & protection are the be-all and end-all  Wet hair is sensitive! That's why it's important to create the right base before blow-drying:  ✔ Gentle cleansing: Use a mild shampoo that does not dry out the hair. The SHAZAY Gentle Purifying Shampoo provides gentle cleansing with panthenol and vitamin E - for a healthy scalp and smooth hair.  ✔ Intensive care: Conditioner or hair mask seals the cuticle and prepares the hair optimally for styling. The Delicate Therapy Masque with artichoke extract and vegetable oils for moisture and shine or the Precious Softening Conditioner , which makes the hair supple without weighing it down, are particularly suitable.  ✔ Leave -in as a protective shield: Before heat comes into play, a heat protection spray is essential! The SHAZAY Premium Blow-Out Mist is sprayed into towel-dried hair and offers light hold, anti- frizz effect and shine - perfect as a styling foundation .  Expert tip: Gently pat your hair dry with a microfiber cloth instead of rubbing it with a towel – this protects the hair structure and reduces hair breakage!  2. Blow-drying technique: How to keep your hair healthy and shiny  1. Air dry: If you have time, allow your hair to air dry until it is 60-70% dry . This minimizes heat stress.  2. Blow-dry in sections: Divide your hair into 4-6 sections so you have more control and can work more precisely.  3. Airflow from top to bottom: Always hold the hairdryer at an angle downwards (not from below at the hairline) to smooth the cuticle - this provides extra shine.  4. Cooling setting for the finish: Once the desired shape is achieved, switch to cold air - this fixes your styling and seals the hair structure.  Expert tip: Use a round brush with natural bristles or ceramic coating to minimize frizz and give hair extra volume.    3. Styling & care after blow-drying  After blow-drying, your hair still needs some love:  Extra shine & moisture: Apply a few pumps of the Moisturizing Leave -In Conditioner to the lengths - it moisturizes, nourishes the hair and continues to protect it.  For flexible hold: A light spray of Malleable Hold Hairspray keeps the styling in shape without sticking.  Sleek or volume? Brilliant Shine Gel Wax is ideal for shiny looks like the sleek bun , while fine hair can gain volume with a little Elastic Hair Fiber .    Conclusion: The right technique makes the difference!  Blow-drying is more than just drying – with the right routine and high-quality products, you can keep your hair healthy and shiny. SHAZAY offers luxurious hair care with Diamond Filtered Water that protects, nourishes and perfectly prepares the hair for styling.  SHAZAY – More than a brand. SHAZAY is your ritual for healthy, shiny hair.   

Learn more
Wie wasche ich meine Haare richtig?

How do I wash my hair properly?

Many people think that washing hair is easy - put on shampoo, rinse, done. But if washed incorrectly, hair can quickly become dry, look stringy or lose its shine. The right hair washing routine can make all the difference!  SHAZAY – More than a brand. SHAZAY is your ritual for luxurious hair care.  With high-quality ingredients, Diamond Filtered Water and perfectly coordinated formulations, SHAZAY ensures an incomparable hair feeling. Here you can find out how to wash your hair optimally - for healthy, shiny and well-groomed hair!    1. Preparation: The right basis for your hair wash  Brush your hair beforehand: Brush dry hair thoroughly before washing. This reduces tangles and makes shampooing easier. Use lukewarm water: Water that is too hot opens the cuticle too much and can dry out the scalp. Lukewarm water cleanses gently and prepares the hair for care.  SHAZAY tip: A gentle scalp massage before washing stimulates blood circulation and promotes the supply of nutrients to the hair roots .    2. Choose the right shampoo  Every hair is unique - and needs tailor-made cleaning. Find the perfect SHAZAY shampoo for your needs:  your hair needs  Recommended SHAZAY Shampoo  Fine to medium hair that needs volume & freshness  Gentle Purifying Shampoo – Gentle cleansing, gives volume and lightness  Dry, damaged or brittle hair  Enriching Care Shampoo – Intensively nourishes, moisturizes and protects against hair breakage  Curly, wavy or frizz-prone hair  Enriching Care Shampoo – Defines curls, gives shine & suppleness  Sensitive or irritated scalp  Gentle Purifying Shampoo or Energizing Shampoo – Soothes and nourishes the scalp with panthenol & caffeine  Lack of elasticity, tired-looking hair, hair loss (e.g. due to hormonal reasons or during menopause)  Energizing Shampoo – Strengthens the hair roots , revitalizes with caffeine & vitamin E  Quickly greasy scalp & excess sebum  Gentle Purifying Shampoo – Cleanses effectively without drying out the scalp  ✔ Only use a small amount of shampoo! A hazelnut- or walnut-sized amount is sufficient.  ✔ Lather in your hands and massage into the scalp only – the lengths are gently cleansed when rinsing. SHAZAY tip: Shampoo twice! The first wash removes styling residues and excess sebum, the second provides intensive care and freshness.  3. Rinse properly & use conditioner  Rinse thoroughly: Shampoo and product residues can weigh down hair and irritate the scalp.  Only apply conditioner to the lengths and ends, not to the scalp!  Fine to normal hair: Precious Softening Conditioner – Moisturizes without weighing down. Dry, damaged hair: Deeply Nourishing Conditioner – Rich care for more suppleness. Curly, brittle hair: Deeply Nourishing Conditioner or Wholesome Care Masque – Maximum moisture and frizz control. Damaged , stressed hair: Delicate Therapy Masque – Strengthens with artichoke extract & jojoba oil.  SHAZAY tip: Work the conditioner into your hair with a wide-toothed comb – this distributes it evenly and improves combability.    4. Leave -In & Styling for perfect care after washing  After washing your hair, it is important to continue to protect and care for your hair.  For easier combing & extra moisture: SHAZAY Moisturizing Leave -In Conditioner – Especially good for dry, damaged hair and curl refreshing on the 2nd day. For frizz control & shine: SHAZAY Premium Blow-Out Mist – Perfect for fine hair that needs volume and smoothness For styling & hold: SHAZAY Malleable Hold Hairspray – Flexible hold without sticking.   SHAZAY tip: Don't rub towel-dried hair, but squeeze it gently! A microfiber towel or a cotton T-shirt are particularly gentle.    Conclusion: The perfect hair wash with SHAZAY  With the right technique and high-quality SHAZAY products, washing your hair becomes a luxurious ritual for healthy, shiny hair.  Step 1: Brush hair before washing, moisten with lukewarm water  Step 2: Choose the right SHAZAY shampoo & shampoo twice Step 3: Apply conditioner or mask only to the lengths & rinse gently  Step 4: Use leave -in for combability, protection & extra care  Step 5: Dry hair gently & perfect with styling products SHAZAY – More than a brand. SHAZAY is your ritual for luxurious hair care. 

Learn more